UX
UX
Product Designer
Product Designer
Built on 10 years in digital product and 5 years in print,
Built on 10 years in digital product and 5 years in print, partnering with
partnering with start-ups and enterprise teams.
start-ups and enterprise teams.
SaaS
SaaS
Enterprise
Enterprise
B2B
B2B
Logistics
Logistics
Commerce
Commerce
Digital Media
Digital Media
240+
Projects Shipped
Projects Shipped
Projects Shipped
4M+
Users Impacted
Users Impacted
4M+
Users Impacted
75%
Efficiency Lift
Efficiency Lift
75%
Efficiency
Lift
Product In the Wild
Real projects with measurable impact. Each case study shows my process from research to final implementation and results.
Case Study
Offer Ecosystem Automation
Design and UX strategy for an integrated end-to-end offer ecosystem driving clarity and faster, informed decisions.
Workflow Automation
Cross-Team Alignment
UX Strategy
Digital Booking
Real-Time Validation
Revenue Optimization
68%
Faster offer response time
2×
Higher offer capacity and scale
20%
More first-hour status checks
Case Study
Intelligent Freight Discovery
Built and iterated Arrive’s first intelligent ML matching product, reducing search time and driving instant bookings.
Machine Learning
Marketplace Growth
Data-Driven UX
Predictive Analytics
User Research
Booking Optimization
25%
Higher booking conversion rate
15%
Faster load coverage across markets
40%
Increase in repeat carrier bookings
Case Study
Reducing Load Cancelations
Redesigned dynamic booking flows to proactively and clearly surface requirements, check eligibility, and reduce cancellations.
Risk Mitigation
User-Centered Design
Requirement Visibility
User Testing
Operational Efficiency
Decision Support
37%
Drop in cancellation-related check calls
42%
More loads meeting requirements
39%
Fewer last-minute rate changes
Case Study
Offer Ecosystem Automation
Design and UX strategy for an integrated end-to-end offer ecosystem driving clarity and faster, informed decisions.
Workflow Automation
Cross-Team Alignment
UX Strategy
Digital Booking
Real-Time Validation
Revenue Optimization
68%
Faster offer response time
2×
Higher offer capacity and scale
20%
More first-hour status checks
Case Study
Intelligent Freight Discovery
Built and iterated Arrive’s first intelligent ML matching product, reducing search time and driving instant bookings.
Machine Learning
Marketplace Growth
Data-Driven UX
Predictive Analytics
User Research
Booking Optimization
25%
Higher booking conversion rate
15%
Faster load coverage across markets
40%
Increase in repeat carrier bookings
Case Study
Reducing Load Cancelations
Redesigned dynamic booking flows to proactively and clearly surface requirements, check eligibility, and reduce cancellations.
Risk Mitigation
User-Centered Design
Requirement Visibility
User Testing
Operational Efficiency
Decision Support
37%
Drop in cancellation-related check calls
42%
More loads meeting requirements
39%
Fewer last-minute rate changes
Case Study
Offer Ecosystem Automation
Design and UX strategy for an integrated end-to-end offer ecosystem driving clarity and faster, informed decisions.
Workflow Automation
Cross-Team Alignment
UX Strategy
Digital Booking
Real-Time Validation
Revenue Optimization
68%
Faster offer response time
2×
Higher offer capacity and scale
20%
More first-hour status checks
Case Study
Intelligent Freight Discovery
Built and iterated Arrive’s first intelligent ML matching product, reducing search time and driving instant bookings.
Machine Learning
Marketplace Growth
Data-Driven UX
Predictive Analytics
User Research
Booking Optimization
25%
Higher booking conversion rate
15%
Faster load coverage across markets
40%
Increase in repeat carrier bookings
Case Study
Reducing Load Cancelations
Redesigned dynamic booking flows to proactively and clearly surface requirements, check eligibility, and reduce cancellations.
Risk Mitigation
User-Centered Design
Requirement Visibility
User Testing
Operational Efficiency
Decision Support
37%
Drop in cancellation-related check calls
42%
More loads meeting requirements
39%
Fewer last-minute rate changes
The Experience Playbook
How I move from understanding problems to delivering tested solutions.
Research + Discovery
Begin to understand the problem space through user interviews and stakeholder alignment
1-2 weeks
Research + Discovery
Begin to understand the problem space through user interviews and stakeholder alignment
1-2 weeks
Research + Discovery
Begin to understand the problem space through user interviews and stakeholder alignment
1-2 weeks
Framework Ideation
Creating workflows, journey maps, and information architecture based on research insights
1 week
Framework Ideation
Creating workflows, journey maps, and information architecture based on research insights
1 week
Framework Ideation
Creating workflows, journey maps, and information architecture based on research insights
1 week
Design + Prototype
Iterative design process from wireframes to high fidelity prototypes with continious feedback loops
2-3 weeks
Design + Prototype
Iterative design process from wireframes to high fidelity prototypes with continious feedback loops
2-3 weeks
Design + Prototype
Iterative design process from wireframes to high fidelity prototypes with continious feedback loops
2-3 weeks
Validate... Iterate...
Usability testing, A/B testing, and data-driven iterations to validate and optimize the final solution
1-2 weeks
Validate... Iterate...
Usability testing, A/B testing, and data-driven iterations to validate and optimize the final solution
1-2 weeks
Validate... Iterate...
Usability testing, A/B testing, and data-driven iterations to validate and optimize the final solution
1-2 weeks
Figma
6 Years
Miro
5 Years
Sketch
5 Years
Adobe Suite
17 Years
UserTesting
6 Years
MapBox
4 Years
Let’s Work Together
Ready to discuss your next project? I'm currently available for new opportunities and would love to hear about your design challenges.
Current Availability
Available for full-time opportunities
Open to contract work (3+ month projects)
Currently booking discovery calls
Connect with me
© 2025 Alex Dull. All rights reserved. Designed and developed with a passion for clear, meaningful experiences.
© 2025 Alex Dull. All rights reserved. Designed and developed with a passion for clear, meaningful experiences.
© 2025 Alex Dull. All rights reserved. Designed and developed with a passion for clear, meaningful experiences.