Modernizing Black Friday Shopping
After acquiring BlackFriday.com, the team needed to modernize an established shopping destination without unnecessarily disrupting the information architecture shoppers already understood.
I worked across the consumer experience and the internal system behind it, redesigning BlackFriday.com while helping establish a more scalable way to publish the hundreds of retailer ad pages that powered the site during the holiday shopping season.
My Role
I worked across UX, visual design, and product workflows. My responsibilities included modernizing the consumer experience, establishing reusable visual patterns, and designing the internal publishing workflow used to turn retailer ad scans into structured, shoppable content.