Simplifying Credit Card Decisions
Credit Cards Explained helped consumers research and compare credit cards before applying through participating bank partners. Unlike coupon shopping, the decision carried more weight. Users needed to understand rates, rewards, fees, and card differences before feeling confident enough to continue.
I worked on the experience connecting education, comparison, and application, organizing complex financial information into a clearer path from research toward a card.
My Role
I worked across UX and visual design, shaping information hierarchy, comparison patterns, navigation, and the research-to-application experience. My role was to make dense product information easier to evaluate while supporting the affiliate business model behind the product.