Mapping the Freight Market
Small carriers who follow the spot market have to constantly understand where freight is available and where the market is moving. Our Hackweek team explored whether ARRIVEnow Carrier could make that decision easier by turning thousands of available loads into an interactive geographic view.
We developed Freight Eagles, a map-based concept that clustered available freight by location and progressively revealed more detail as carriers explored the market. Instead of beginning with filters and a list, carriers could start with the market itself.
My Role
As the product designer on a three-person Hackweek team, I worked alongside two engineers to define the concept, interaction model, and prototype. I translated the problem into a testable experience and used existing product behavior and data to keep the concept grounded in how carriers were already searching for freight.