Branding Connected Golf Performance
Smart Golf & Fitness combined golf instruction, physical training, technology, club fitting, and membership programs under one business. I evolved the brand and digital experience to communicate those services as one connected approach to improving a golfer’s performance.
The work extended across identity, website design, photography, facility graphics, program materials, sales collateral, and digital marketing.
My Role
As a freelance designer, I worked directly with the business across brand and customer touchpoints. I designed the visual identity and website, directed and photographed staff, created marketing and program materials, and extended the system into the physical facilities.