One Brand, Many Experiences
I redesigned and rebranded Womensforum.com across its identity and digital experience, establishing a visual system that could support the main publication, its content channels, and a growing family of branded properties.
The work extended across identity, brand collateral, responsive web design, typography, color, content hierarchy, and supporting sub-brands, creating a more cohesive experience across Womensforum’s editorial and advertising ecosystem.
My Role
As the in-house designer, I owned the visual direction from brand through digital execution. I designed the identity system, responsive website, channel and article experiences, visual standards, and supporting brands used throughout the Womensforum network.