Offers.com The Ultimate Coupon and Deal Aggregator
As a key player in the e-commerce space, Offers.com connects users with the best deals across 25,000 online stores. However, with an ever-growing user base, it became evident that the experience needed a significant refresh. The challenge? Designing a system that made browsing deals intuitive while driving deeper engagement and higher conversions. Through thoughtful design, collaboration, and a data-driven approach, we reshaped how users interact with Offers.com—ultimately increasing conversions and solidifying its position as a go-to deal destination.
Building a Better Savings Experience
Offers.com is a leading coupon and deal aggregator that helps users save money by providing access to the best deals, coupons, and promotional codes from a wide range of brands and retailers. The platform is designed to be a trusted destination for smart shoppers, combining an intuitive user experience with high-value content.
As a UX/UI Designer at Offers.com, I was responsible for refining the platform’s experience and visual design to drive engagement and conversions.
Merchant Page (Before)
Crafting a More Engaging Platform
I led design initiatives focused on enhancing Offers.com. My responsibilities included redesigning key interfaces, optimizing user flows, and developing a cohesive design language.
Merchant Page (After)
Solving Complex Design Challenges
Navigating Offers.com’s landscape required solving several key challenges:
Balancing Client and User Needs: Clients frequently requested ad placements that clashed with best practices for usability. I had to find solutions that met business objectives while preserving a strong user experience.
Ensuring Platform Consistency: The challenge was maintaining a cohesive design system while addressing the diverse needs of coupon aggregation and promotional content.
Rapid Iteration with Tight Timelines: The environment required quick development, testing, and iteration without sacrificing quality, demanding strategic prioritization.
Driving Meaningful Improvements
Merchant Page Overhaul
Improved navigation and visibility of coupon details.
Enhanced information hierarchy, leading to increased engagement and higher conversions.
Establishing a Cohesive Design System
Developed a refined color palette, iconography, and grid systems.
Upgraded typography to Gilroy, improving readability and modernizing the brand’s feel.
Creating High-Impact Advertising Units
Designed IAB-compliant banners, leaderboards, and skyscrapers that aligned with user experience principles and client branding.
Refining User Flows with Data-Driven Insights
Applied A/B testing to improve navigation and call-to-action elements.
Increased user interactions by 25% and boosted conversion rates by 18%.
Ad Creation with Templates
Developed reusable templates that reduced design time by 40% and maintained consistent quality.
Results That Made a Difference
Stronger Brand and Visual Consistency: The cohesive design system improved engagement and brand perception.
Higher Conversions: Merchant page optimizations contributed to an 18% boost in conversion rates.
Increased Efficiency: Reusable templates accelerated the ad creation process, cutting time spent by 40%.
Final Thoughts
My work at Offers.com reflects my ability to improve user experience and design consistency while balancing business objectives. Through strategic problem-solving, rapid iteration, and a user-centered approach, I delivered measurable improvements that enhanced both engagement and revenue growth.