How Arrive transformed the carrier experience with data-driven strategy and 0-1 design innovation, scaling digital bookings by 400% and driving 40% of sales from small cohort carriers.

The DLS at Arrive Logistics served as a foundational base, evolving into a branded experience that established cohesion, consistency, and scalability across the organization as the team grew from 4 to 16.

As part of a quarterly goal, I conducted a heuristic evaluation of the document uploader to identify usability issues.

We made deal browsing more intuitive, driving higher engagement, increasing conversions, and reinforcing the platform’s status as a leading destination for online savings.

A strategic redesign elevated the platform into a high-performance shopping hub, boosting conversion rates by 20% and delivering a faster, more personalized experience for millions of deal seekers.

Simplifying deal discovery through intuitive design and personalized experiences made it easier for users to find the most relevant offers while driving deeper engagement.

Led a rebrand at Womensforum to strengthen advertiser acquisition, enhancing creative solutions that drove engagement and revenue growth.

I designed IAB digital ads for womensforum, collaborating with hundreds of clients and their assets to deliver high-quality, tailored ad units that drove revenue growth and strengthened the company’s value as a trusted publisher.

Engaging middle school students with dynamic content that explores global diversity through National Geographic’s storytelling and visuals.

Designed 36 leveled Social Studies readers for National Geographic's Ladders series, aligning engaging visuals with Common Core standards to enhance student learning and teacher support.

Designed covers and branding for National Geographic Learning's 12-book Global Issues series, creating a cohesive visual identity to engage students.